Episode: SEO Without the Mystery: Nick Musica’s Straightforward Approach to Getting Found Online
Guest: Nick Musica, Founder of Optics In SEO Agency
What You’ll Learn in This Episode:
- How Nick transitioned from publishing to SEO — before even knowing what SEO was
- Lessons learned from early SEO vendor experiences
- The “3+1” formula that drives sustainable search rankings
- Why multiple versions of your site could be killing your SEO
- Common pitfalls that businesses face and how to dig out of the “funk”
- The role of networking, referrals, and in-person connections in finding clients
- Balancing technical SEO with content strategy and off-page authority
Connect with Nick:
- Website: https://opticsin.com
- LinkedIn: https://www.linkedin.com/in/nickmusica/
Listen to the episode here: https://entrepreneurconundrum.com/nickmusica
Key Questions
(01:01) How did you get to where you are today?
(05:52) So now, how do you fulfill your following your interest aspect?
(10:49) Who are your ideal clients?
(12:11) How do you get in front of said client?
(12:44) Are you part of the local chamber or BNI group?
(14:31) Do you do posts on social media and use that very often as well?
(15:10) What are some big goals that you have in the next year or two?
(17:25) Do you feel like you have a roadblock for reaching that goal?
(17:39) What's the best advice that you have ever received?
(20:11) What's the best advice you've ever given?
(21:42) Do you focus on like, backlinks and different stuff like that?
(22:47) Is there something that you wanted to talk about, but we haven't covered yet?
(25:15) Where can we go to learn more about you and what you do?
Nick Musica
https://www.linkedin.com/in/nickmusica/
Virginia Purnell
Funnel & Visibility Specialist
Distinct Digital Marketing
(833) 762-5336
