From Dorm Room to 125+ Employees: How Queensboro Scaled Custom Logo Apparel for SMBs

From Dorm Room to 125+ Employees: How Queensboro Scaled Custom Logo Apparel for SMBs

06 Oct, 2025

Guest: Fred Meyers, Founder & CEO of Queensboro
Links:
Website: www.queensboro.com

Facebook: https://www.facebook.com/queensboro/

Instagram: https://www.instagram.com/queensborousa/

Episode page: https://entrepreneurconundrum.com/fredmeyers

In this episode:
(00:00) Intro — spotting a premium polo gap and building from scratch

(02:35) Why Queensboro is B2SMB (marketing-first vs. enterprise sales)

(04:14) The $4.95 first-order offer and trust-building guarantees

(06:07) Shipping realities: continental U.S. free shipping and reliability

(07:25) Lessons from economic turbulence & organizational vulnerabilities

(09:40) Why move HQ to Dallas—and what improved (talent & logistics)

(15:26) Expansion thinking (East, Texas/Midwest, West Coast next)

(16:06) “Great small company” > “bad big company” (and how to become great)

(18:35) A turning point: “We’re not doing better because we aren’t better.”

(19:38) The 4 P’s people framework: Principled, Positive, Proactive, Productive

(27:50) Brand basics: clear positioning → clear logo → clear expression

(30:24) Culture you can “hear”—why energy shows up in the box

(33:21) Best advice received: “Do what’s good for Freddie.”

(35:52) Best advice given: “Pray for a difficult life (and wife)” → growth & character

(37:58) Where to learn more & connect

Takeaways:
Trust is a growth lever: guarantees, clear policies, and reliability convert skeptics.

Hire for the 4 P’s; you can’t out-perform your lowest standard.

Be a great small company—scale comes after excellence.

Position → brand → logo → apparel: get the story straight, then amplify.

CTA: Start your first embroidered shirt for $4.95 and test the experience: www.queensboro.com
 

Key Questions

(01:07) All right, so how did you get to where you are today?

(01:52) You stayed focused?

(02:28) Who is your ideal It's a small, probably company. Do you sell more B2B or B2C?

(04:09) Do you have a minimum quantity that I need to order?

(07:13) You have been around for a while. You've been through lots of crazy things with the economy. What things did you learn? What tips do you have for it?

(11:32) When you were growing, was it hard to remove yourself from certain positions so that you weren't for bottleneck?

(15:58) Are there any other big goals that you're looking to achieve in the next couple of years?

(22:57) How did you get your company's name?

(26:39) What are some of your thoughts about helping others build their brand?

(30:57) What did you do to help you get through hard times or times that were rough?

(33:12) What's the best advice you've ever received?

(35:49) What's the best advice you've ever given?

(37:53) Where can we go to learn more about you and what you do?
 

Fred Meyers
www.queensboro.com
https://www.facebook.com/queensboro/
https://www.instagram.com/queensborousa/?hl=en

Virginia Purnell
Funnel & Visibility Specialist
Distinct Digital Marketing
(833) 762-5336
virginia@distinctdigitalmarketing.com
www.distinctdigitalmarketing.com

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Virginia Purnell

Virginia lives in Northern Alberta on a small farm with her husband and three children. Virginia is a master funnel builder having been certified as an FG Society Master Marketer, Funnelytics, and ClickFunnels Certified Partner. She uses that knowledge to help businesses with their online presence, visibility, and sales.