What’s Your Life Score? Building a Balanced Life with Metrics (Not Hustle)

What’s Your Life Score? Building a Balanced Life with Metrics (Not Hustle)

15 Dec, 2025

Guest: Bill Zujewski (GoodLiife) (LinkedIn)
Book: What’s Your Life Score: A Playbook for Designing Your Best Life (Amazon)

What we cover

  • Bill’s path from engineering → enterprise marketing leadership → entrepreneurship
  • Why “best product” doesn’t always win (and what brand really means)
  • Building GoodLiife as a purpose-driven, balanced-life company
  • The “HELP GROW” life areas and why balance is bigger than work/life
  • ZenScore vs. LiifeScore: measuring how you feel and how you’re doing
  • Why accountability beats “knowing what to do”
  • Life coaches as a sweet spot: bringing metrics into a traditionally “touchy-feely” space
  • Bill’s moonshot: making “life score” a mainstream conversation (like a credit score)

Mentioned in this episode

  • GoodLiife (web app + iOS app; web has the most features) (GoodLiife)
  • ZenScore resource page (GoodLiife)
  • Bill’s LinkedIn (LinkedIn)

Listen link (your preferred format)

 

Key Questions


(01:15) Can you give us a little bit, maybe fill in some gaps about how you got to where you were today?

(05:10) Who would you say are your ideal clientele these days?

(08:00) How do you get in front of each segment?

(09:09) With the people that you've worked with, what are some of the major areas they need help in or mistakes or things that common trends that you tend to find with them?

(11:18) The role of brand in high tech marketing, what can you talk to us about that?

(12:57) How was that change and what have been some of the biggest lessons that you have learned?

(15:34) Do you have any tips that you could share with us on things that you do to get you through the failures or those down times?

(16:51) Do you do anything special for Milestone Wins?

(18:25) What are some big goals that you have in the next year or two?

(22:41) I was going to ask, so the app, we can find it on both Android and Apple?

(26:30) What is the best advice that you have ever received?

(28:15) What's the best advice you've ever given?

(29:24) Do you have anything else to say on the balance aspect?

(34:25) So is there anything that we haven't talked about yet that you wanted to touch on?

(34:59) Where are all the places we can follow you and stalk you and learn more about you?

Bill Zujewski

https://GoodLiife.com

My book, published this year: https://www.amazon.com/Whats-Your-Life-Score-Designing-ebook/dp/B0DT2CPGBV/


PERSONAL

LinkedIn:   https://www.linkedin.com/in/billzujewski/

Twitter/X:    https://x.com/BillZujewski  @BillZujewski

BUSINESS

Instagram:  https://www.instagram.com/goodliifellc/

Twitter/X: https://x.com/GoodLiifeLLC

Virginia Purnell

Funnel & Visibility Specialist

Distinct Digital Marketing

(833) 762-5336

virginia@distinctdigitalmarketing.com

www.distinctdigitalmarketing.com

www.distinctdigitalmarketing.co

Image

Virginia Purnell

Virginia lives in Northern Alberta on a small farm with her husband and three children. Virginia is a master funnel builder having been certified as an FG Society Master Marketer, Funnelytics, and ClickFunnels Certified Partner. She uses that knowledge to help businesses with their online presence, visibility, and sales.