Lisa Cole is the Chief Marketing, Product and AI Officer at 2X, a leading B2B marketing-as-a-service firm, with more than 25 years of experience building scalable growth engines at companies like Huron, FARO Technologies and Cellebrite. She's the only two-time recipient of Forrester's Return on Integration Award and the author of The Limitless CMO.
Key Discussion Themes:
• The marketing resource paradox, and why a company with budget still can't always hire
• Subscribing to talent versus hiring an agency on a statement of work
• Why "AI can do the marketing" is the newest misconception, and where human judgment still matters
• Writing The Limitless CMO with AI as an interviewer and an early editor
• Findable, understood and chosen: content, community and credibility before the sales call
• Turning one idea into a loop of blog posts, posts on X and short clips
Listener Takeaway:
Most buyers have a shortlist before they ever talk to you, so find out where your people are asking their questions and show up there with something useful and no ask. If that feels like too much, start with being findable.
Connect with Lisa:
Author website: https://lisacole.ai
Company website: https://2x.com
LinkedIn: https://www.linkedin.com/in/lisacole01
Book: The Limitless CMO: Transform Marketing From Order Taking to Market Making in the Age of AI
About the Host:
Entrepreneur Conundrum is hosted by Virginia Purnell, founder of Distinct Digital Marketing, where she builds human-driven AI systems that help business owners get their time back (and get seen). New episodes every Monday.
Work with Virginia: https://www.distinctdigitalmarketing.com
LinkedIn: https://www.linkedin.com/in/virginiapurnell
Listen to the Full Episode:
https://entrepreneurconundrum.com/lisacole
