Many entrepreneurs are highly skilled at what they do — yet struggle to gain traction because no one knows who they are.
In this episode of Entrepreneur Conundrum, Virginia Purnell sits down with PR strategist Zachary Bernard, founder of WeFeature You, to unpack how credibility is built before the sales conversation ever happens. Zach shares his journey from launching an automation agency at a young age to building a PR firm that helps founders amplify their expertise through podcast guesting, media placements, and consistent visibility.
The conversation explores why being “good” at your work is no longer enough, how third-party validation changes buyer perception, and why podcasts have become one of the most effective credibility-building tools available to entrepreneurs today. Zach explains how podcast appearances, when leveraged properly, create trust, shorten sales cycles, and make every other marketing effort more effective.
Virginia and Zach also discuss common mistakes business owners make when it comes to visibility — including trying to be everywhere at once, failing to repurpose content, and underestimating the role of consistency. Zach offers practical insight into choosing the right platforms, using email outreach effectively, and building a digital presence that supports long-term growth rather than quick wins.
This episode is a valuable listen for founders, CEOs, and business owners who want to strengthen their authority, be taken seriously online, and build a brand that people trust before they ever reach out.
In this episode, we discuss:
- Why credibility often matters more than talent in business growth
- How podcast guesting builds trust faster than traditional marketing
- The role of PR and third-party validation in buyer decision-making
- Common visibility mistakes entrepreneurs make online
- Why consistency on fewer platforms beats being everywhere
- How podcast content should be leveraged as a long-term marketing asset
- Building authority without relying on paid ads
🎧 Listen to the full episode:
https://entrepreneurconundrum.com/zacharybernard
Key Questions
(00:53) How did you get to where you are?
(02:43) Who are your ideal clients?
(04:17) How do you get in front of them?
(05:27) I don't know if there are any misconceptions or mistakes that a lot of your clients are making or that they aren't doing, things that they aren't doing when you go to work with them?
(07:02) Do you help them create their ideas to come up with content and stuff?
(08:01) How would using PR help increase credibility? You did talk about them being able to look us up and find credibility that way.
(09:44) What is your opinion on using podcasts as a way to build your brand?
(11:15) What are some of your big goals in the next year or two?
(12:24) What do you feel is a big roadblock for you being able to get there?
(14:11) What do you think is the best advice that you've ever received?
(14:58) What about the best advice you've ever given?
(15:59) Is there anything that we haven't touched on that you would like to talk about?
(18:38) What if I was all over the place? I was on a few platforms, but I wasn't consistent on any of them. Is there a certain platform that you would recommend?
(19:55) Where can we go to learn more about you and what you do?
(20:18) And what about your podcast? What is it called?
Zachary Bernard
wefeatureyou.com
https://www.linkedin.com/in/itszachb/
https://www.instagram.com/itszachb_/
Virginia Purnell
Funnel & Visibility Specialist
Distinct Digital Marketing
(833) 762-5336
virginia@distinctdigitalmarketing.com
