Michael Barbarita is an entrepreneur, award-winning public speaker and co-author with more than 40 years across retail, manufacturing and service companies. He founded Next Step CFO in 2007 to help business owners build more consistent profits and more time freedom by implementing financial and business strategies their competition isn't doing.
Key Discussion Themes:
• Why 95% of business strategy looks like the competition, and how to find the problem your customers already have with your industry
• The conversion formula: captivate, fascinate, educate, then close with an offer
• Five components of a compelling offer, from risk reversal to being indifferent to the outcome
• Follow-up as a service, and the phone, text, email and LinkedIn mix that works now that fewer people pick up
• Personal guarantees you may have forgotten you signed, and how to track them down before you sell
Listener Takeaway:
Pick the one complaint customers make about your whole industry and build your offer around fixing it, then move as much of the risk as you can off the customer's side of the table, the way Michael's ski guarantee did.
Connect with Michael:
Website (free book and business diagnostic): https://www.nextstepcfo.net
LinkedIn: https://www.linkedin.com/in/michaelbarbarita
Facebook: https://www.facebook.com/nextstepcfo
X: https://twitter.com/nextstepcfo
YouTube: https://www.youtube.com/@businessstrategy-nextstepc3543
About the Host:
Entrepreneur Conundrum is hosted by Virginia Purnell, founder of Distinct Digital Marketing, where she builds human-driven AI systems that help business owners get their time back (and get seen). New episodes every Monday.
Work with Virginia: https://www.distinctdigitalmarketing.com
LinkedIn: https://www.linkedin.com/in/virginiapurnell
Listen to the Full Episode:
https://entrepreneurconundrum.com/michaelbarbarita
