Nir Zavaro is a business storyteller, author and speaker who has helped Microsoft, Unilever and hundreds of startups and international brands grow through storytelling, with talks and workshops in more than 35 countries. He founded and ran Streetwise for 15 years and is now building Stook, a platform that helps people write, measure and win their next pitch.
Key Discussion Themes:
• Why storytelling is a must skill instead of a soft skill, and the roughly 100 hours it takes to get better than most people
• The empty bar, the corner seat, and why he strengthened the best nights instead of rescuing the worst
• Writing through a panic, and the consultant who asked what really happened
• The morning coffee ritual, accountability and focus while building Stook in public
• A live messaging critique, and why describing the relief beats naming the category
Listener Takeaway:
Before your next pitch, sale or hard conversation, write down the emotion you want to evoke and the one message the other person needs to walk away with, then build the story from there.
Connect with Nir:
Website: https://nirzavaro.com
Stook: https://stookapp.com (lifetime access is on the pricing page for EC listeners through the end of October)
LinkedIn: https://www.linkedin.com/in/nirzavaro
Instagram: https://www.instagram.com/nzavaro
Facebook: https://www.facebook.com/zavaroness
YouTube: https://www.youtube.com/@NirZavaro
Book: https://www.amazon.com/Slides-Creating-Winning-Storytelling-Techniques/dp/1761241176
About the Host:
Entrepreneur Conundrum is hosted by Virginia Purnell, founder of Distinct Digital Marketing, where she builds human-driven AI systems that help business owners get their time back (and get seen). New episodes every Monday.
Work with Virginia: https://www.distinctdigitalmarketing.com
LinkedIn: https://www.linkedin.com/in/virginiapurnell
Listen to the Full Episode:
https://entrepreneurconundrum.com/nirzavaro
