Retain and Scale: Mikael Dia on Achieving Product-Market Fit

Key Questions

(01:46) How did you get to where you are today?

(03:50) Can you tell us briefly what is Funnelytics?

(06:32) Who's your ideal client?

(09:39) Is there a mistake that your new clients or customers have when they come into your world?

(14:30) How do you get in front of those digital agencies or your ideal clients?

(27:44) What are some of your goals that you have for the next year or two?

(30:28) What do you think is your biggest roadblock in reaching that goal?

(32:15) Are you an analytical-minded person? Do you understand all the analytics and stuff?

(33:35) What's the best advice that you have ever been given?

(36:46) What's the best advice you have ever given?

(38:13) You have taken a few companies to multifigures. Do you have any advice on that process?

(41:33) Then after, with the acquisition systems that you put in place, that's more when you can really start to remove yourself?

(47:54) Is there anything that we haven't talked about yet that you would like to touch on?

(48:04) Where can we go to find out more about you and what you do?

Episode Notes

Guest: Mikael Dia

• Founder of Funnelytics, a tool for visualizing and optimizing customer journeys
• Expert in digital marketing and scaling businesses

Key Topics Discussed:

1. Mikael's Journey:
   • Transition from a T-shirt business to digital marketing
   • Launch and growth of Funnelytics
2. Understanding Funnelytics:
   • Visual mapping of customer journeys
   • Combining strategy and data for better marketing decisions
3. Ideal Clients:
   • Performance-driven marketers and agencies
4. Challenges and Solutions:
   • Importance of retaining customers for long-term success
   • Steps to achieve product-market fit
5. Scaling a Business:
   • Differentiating between simple and easy processes
   • Building and systemizing acquisition engines
   • Removing bottlenecks in the delivery process

Mikael Dia

https://funnelytics.io/

Facebook Group - https://www.facebook.com/groups/501796653521090

Facebook - https://www.facebook.com/mikael.dia/

LinkedIn -  https://www.linkedin.com/in/mikaeldia/

Virginia Purnell

Funnel & Visibility Specialist

Distinct Digital Marketing

(833) 762-5336

virginia@distinctdigitalmarketing.com

www.distinctdigitalmarketing.com