Retain and Scale: Mikael Dia on Achieving Product-Market Fit

Retain and Scale: Mikael Dia on Achieving Product-Market Fit

17 Jun, 2024

Key Questions

(01:46) How did you get to where you are today?

(03:50) Can you tell us briefly what is Funnelytics?

(06:32) Who's your ideal client?

(09:39) Is there a mistake that your new clients or customers have when they come into your world?

(14:30) How do you get in front of those digital agencies or your ideal clients?

(27:44) What are some of your goals that you have for the next year or two?

(30:28) What do you think is your biggest roadblock in reaching that goal?

(32:15) Are you an analytical-minded person? Do you understand all the analytics and stuff?

(33:35) What's the best advice that you have ever been given?

(36:46) What's the best advice you have ever given?

(38:13) You have taken a few companies to multifigures. Do you have any advice on that process?

(41:33) Then after, with the acquisition systems that you put in place, that's more when you can really start to remove yourself?

(47:54) Is there anything that we haven't talked about yet that you would like to touch on?

(48:04) Where can we go to find out more about you and what you do?


Episode Notes

Guest: Mikael Dia

  • Founder of Funnelytics, a tool for visualizing and optimizing customer journeys
  • Expert in digital marketing and scaling businesses

Key Topics Discussed:

  1. Mikael's Journey:
    • Transition from a T-shirt business to digital marketing
    • Launch and growth of Funnelytics
  2. Understanding Funnelytics:
    • Visual mapping of customer journeys
    • Combining strategy and data for better marketing decisions
  3. Ideal Clients:
    • Performance-driven marketers and agencies
  4. Challenges and Solutions:
    • Importance of retaining customers for long-term success
    • Steps to achieve product-market fit
  5. Scaling a Business:
    • Differentiating between simple and easy processes
    • Building and systemizing acquisition engines
    • Removing bottlenecks in the delivery process


Mikael Dia

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Virginia Purnell

Funnel & Visibility Specialist

Distinct Digital Marketing

(833) 762-5336


Virginia Purnell

Virginia lives in Northern Alberta on a small farm with her husband and three children. Virginia is a master funnel builder having been certified as an FG Society Master Marketer, Funnelytics, and ClickFunnels Certified Partner. She uses that knowledge to help businesses with their online presence, visibility, and sales.