Redefining Goals: Behavior-Driven Change with Michael Lopez

Redefining Goals: Behavior-Driven Change with Michael Lopez

24 Nov, 2025

Episode: Redefining Goals: Behavior-Driven Change with Michael Lopez
Guest: Michael Lopez – Best-selling author, LinkedIn Top Voice, transformation consultant Listen: https://entrepreneurconundrum.com/michaeljalopez

In this episode, we cover:

  • Michael’s journey from military intelligence and Big Four consulting to founding his own boutique consultancy
     
  • Why traditional change programs fail when they treat employees as one homogeneous group
     
  • The truth about change: you can only change yourself—but you can influence others through modeling
     
  • How redefining goals from things you want to actions you take keeps you motivated longer
     
  • Why outcomes are harder to predict—but inputs (effort, repetitions, consistency) are fully in your control
     
  • How Michael uses his Top Voice Tuesday series on LinkedIn to practice this “effort-first” approach
     
  • The role of time, constraints, and focus when you’re a high-touch consultant with a full client roster
     
  • Why doing hard things literally reshapes your brain and reputation as a leader
     
  • How to build teams that embrace mistakes as part of growth rather than something to hide
     
  • “Watching the tape”: what football film review can teach leaders about revisiting failure without shame
     
  • Why leaders should stop over-directing and instead create space for teams to design the how

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Key Questions 

(00:58) Can you share a little bit about your journey? How did you end up where you are today?

(02:55) Who's your ideal client these days?

(04:15) When you're talking about change, is that my change and how our company change?

(05:58) How do you get in front of these people off?

(10:28) What do you feel is your biggest roadblock for reaching those goals?

(12:14) Earlier, you had mentioned about defining goals differently. Because then you have pursue your goals differently. So are those the same thing or are they different?

(16:13) What is the best advice that you have ever received?

(17:56) What's the best advice you've ever given then?

(20:24) Was there anything else on the implications for change in teams and organizations that you wanted to touch on?

(24:19) Is there something that we haven't talked about yet that you would like to touch on?

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Virginia Purnell

Virginia lives in Northern Alberta on a small farm with her husband and three children. Virginia is a master funnel builder having been certified as an FG Society Master Marketer, Funnelytics, and ClickFunnels Certified Partner. She uses that knowledge to help businesses with their online presence, visibility, and sales.