Today on Entrepreneur Conundrum, Virginia sits down with Doug Zarkin, brand leader, keynote speaker, and author of Moving Your Brand Out of the Friend Zone. Doug brings a wealth of experience from shaping powerhouse brands like Avon, Victoria’s Secret PINK, and Pearle Vision.
He shares:
- His journey from agency life to leading global consumer brands
- Why entrepreneurs should adopt a “think human” philosophy in marketing
- How to balance short-term revenue goals with long-term customer relationships
- The real purpose of marketing (and how to avoid alienating your audience)
- His best advice for overcoming roadblocks and moving forward
📘 Grab Doug’s book Moving Your Brand Out of the Friend Zone on Amazon.
🌐 Learn more at dougzarkin.com.
🔗 Connect with Doug on LinkedIn and follow @dougzarkin.
Key Questions
(01:34) How did you get to where you are today?
(02:39) Who would you say is your ideal client today?
(03:44) How do you get in front of those?
(04:24) You do posting on social media and stuff like that?
(04:45) You had talked about thinking human. What does that mean to you?
(06:13) What are some big goals that you have in the next year or two?
(06:43) Do you do trainings or stuff like that to get better?
(07:39) What do you feel is your number one roadblock?
(08:10) To you, what is the purpose of marketing?
(09:13) How do we move into those deeper relationships?
(09:59) What's the advice you have ever received?
(10:22) What's the best advice you've ever given?
(10:35) Is there anything that we haven't talked about that you would like to?
(11:30) Where can we learn more about you and what you do?
Doug Zarkin
@dougzarkin
Linkedin.com/in/dougzarkin
Virginia Purnell
Funnel & Visibility Specialist
Distinct Digital Marketing
(833) 762-5336
virginia@distinctdigitalmarketing.com
