Making Human Resources Fun with Balanced Perspectives President Jennifer Ireson

Making Human Resources Fun with Balanced Perspectives President Jennifer Ireson

10 Oct, 2022

Today on Entrepreneur Conundrum we are joined by Jennifer Ireson and we discuss how she is making HR fun! 

Jennifer helps businesses grow solid teams. She has been in human resources for over 20 years and has been Chartered Professional in human resources since 2007. She holds her Master of Education and adult learning Bachelor of Science and is a professional human ecologist. Recently she has completed her registered professional recruiter studies. In 2019, Jennifer opened Casey consulting and when she incorporated the husband into her life and 2021, she incorporated her business into balanced perspectives. 

She feels that growing companies need someone with experience to set up their employees for success. She covers all areas of HR from hire to retire, but focus is on employee relations and setting companies up for HR success. A self professed policy geek Jennifer loves a good employee manual. 

Jennifer has a passion for training and development of employees, and has been teaching at the northwestern Polytechnic in the continuing education department for over six years. 

Listen in and Let Balanced Perspectives help guide you through the process-get it done right the first time.

Key Questions:

Virginia  01:44

So what inspired you to go out on your own and to have your own business?

Virginia  03:02

So true. So what do you like most about the work that you do?

Virginia  05:19

What's a common mistake that you're seeing a lot of your clients making?

Virginia  07:21

Who is your ideal client?

Virginia  12:16

Do you think that the HR aspect would be a lot different working with those, let's say in the States?

Virginia  13:29

So what are a couple of big goals that you're looking to achieve in the next year or two?

Virginia  15:53

How would that goal change your business?

Virginia  16:40

What do you think's the biggest roadblock for that stopping you or getting in your way from, from getting that program out?

Virginia  17:53

So what do you do to get in front of your ideal clients?

Virginia  22:07

So what's the best advice you have ever received?

Virginia  24:19

So is there anything that you wanted to share with us that we haven't talked about yet?


Jennifer Ireson

Balanced Perspectives Inc.


Virginia Purnell

Funnel & Visibility Specialist

Distinct Digital Marketing

(833) 762-5336

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Virginia Purnell

Virginia lives in Northern Alberta on a small farm with her husband and three children. Virginia is a master funnel builder having been certified as an FG Society Master Marketer, Funnelytics, and ClickFunnels Certified Partner. She uses that knowledge to help businesses with their online presence, visibility, and sales.