Reed Nyffeler is the CEO and founder of Signal, a security services franchisor operating in 48 states and nine countries with more than 8,500 employees. He is also the founder of FilterGo and FrameBrand, and the author of Transform Through Purpose and Lead Exponentially, with his third book, Brand New, arriving in the summer of 2026.
Key Discussion Themes:
- Leading yourself before you ever lead others or an organization
- Be better first, feel better later: putting action ahead of emotion
- The schedule audit: assigning a dollar value to every hour and handing off the low ones
- Ownership over excuses, starting with a boat parade lesson from Reed's grandfather
Listener Takeaway:
Your future is your choice. Change your words, change your mind, change your actions, and audit your calendar so the hours you keep are the ones only you can do.
Connect with Reed:
Website: https://reednyffeler.com
Leadership platform: https://nextinleadership.com
LinkedIn: https://www.linkedin.com/in/reednyffeler/
Books: Transform Through Purpose and Lead Exponentially, available at nextinleadership.com and Amazon
About the Host:
Entrepreneur Conundrum is hosted by Virginia Purnell — founder of Distinct Digital Marketing, where she builds human-driven AI systems that help business owners get their time back (and get seen). New episodes every Monday.
Work with Virginia: https://www.distinctdigitalmarketing.com
LinkedIn: https://www.linkedin.com/in/virginiapurnell
Listen to the Full Episode:
https://entrepreneurconundrum.com/reednyffeler
