How to Beat Decision Fatigue in Your Business
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How to Beat Decision Fatigue in Your Business

10 Aug, 2026

Hey everyone, today I'm talking with Rena Duell, a business coach at One Team Partners who supports female small business entrepreneurs in leading with clarity, confidence, and purpose without burning out. After years of balancing leadership, motherhood, and constant travel, Rena hit a breaking point that brought serious health challenges and forced her to rethink how she was running her business and her life. Now she helps women build sustainable leadership habits around self-leadership, decision-making, and momentum so success doesn't come at the expense of wellbeing. Welcome, Rena.

Key Discussion Themes:

• The assumptions that quietly run a business into the ground, including work harder, never say no, and never turn away an opportunity

• Why a priority is singular even though our lists never are, and how Rena keeps pulling herself back to the one thing

• Beating decision fatigue by getting decisions out of your head, plus the start up and shut down routines that stop the swirl

• Why self-leadership comes before any new tool or system, and why sleep is the one thing she will not trade

Listener Takeaway:

Before you go looking for the next piece of software to fix the overwhelm, look at how you are working. The internal systems are what make every external system work better.

Connect with Rena:

Website: https://oneteampartners.com/

LinkedIn: https://www.linkedin.com/in/rena-duell

Instagram: https://www.instagram.com/oneteampartners.thrive/

About the Host:

Entrepreneur Conundrum is hosted by Virginia Purnell, founder of Distinct Digital Marketing, where she builds human-driven AI systems that help business owners get their time back (and get seen). New episodes every Monday.

Work with Virginia: https://www.distinctdigitalmarketing.com

LinkedIn: https://www.linkedin.com/in/virginiapurnell

Listen to the Full Episode:

https://entrepreneurconundrum.com/renaduell

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Virginia Purnell

Virginia lives in Northern Alberta on a small farm with her husband and three children. Virginia is a master funnel builder having been certified as an FG Society Master Marketer, Funnelytics, and ClickFunnels Certified Partner. She uses that knowledge to help businesses with their online presence, visibility, and sales.