Guest: Erin Krueger
Host: Virginia Purnell
Websites:
- Capture the Culture – https://capture-the-culture.com/
- https://erinkrueger.com
What We Covered:
- Walking away from a corporate job over ethics
- Building a real estate team from scratch in a city where she knew only five people
- Forecast-based hiring vs. hiring when overwhelmed
- Why culture matters more than skill
- The layered interview system that ensures 100% team buy-in
- The power of listening in sales
- How to generate referrals without a built-in sphere of influence
- Running a championship team (not just a “family” business)
- When and how to let top producers go
- Expanding into speaking and coaching with Capture the Culture
Key Leadership Insights:
✔ Hire before you’re desperate
✔ Create tests in your interview process
✔ Difficult days don’t define you — your response does
✔ Put goals in pen and pathways in pencil
✔ People are the power behind the business vehicle
Erin Krueger
https://capture-the-culture.com/
https://erinkrueger.com/meet-erin-krueger/
https://www.linkedin.com/in/erinkruegermba/
https://www.instagram.com/capturetheculture_/
Virginia Purnell
Funnel & Visibility Specialist
Distinct Digital Marketing
(833) 762-5336
virginia@distinctdigitalmarketing.com
