Virginia Purnell interviews Caitlin Bacher, a course-selling expert and founder of Scale with Success, to talk about how to sell your course successfully—without launching.
In this episode, we cover:
✅ Why the launch model keeps course creators stuck in feast-or-famine cycles.
✅ The difference between launching and evergreen selling—and why evergreen wins.
✅ Why most course creators struggle to scale (and how to fix it).
✅ How to sell your course with automation—no sales calls or cold DMs required!
✅ The best pricing strategies for evergreen courses.
Caitlin also shares insights on how to create consistent revenue, build a sustainable business, and scale with ease.
Key Questions
(01:12) Can you tell us anything else about your entrepreneurial journey and how you got to where you are today?
(05:50) When you do a new product or a new course, do you do a mini launch? So do a bunch of hype about it and then just immediately turn it evergreen, or what do you recommend?
(08:11) How is your feeling? Were you a little scared or anything when you first stopped doing the launches and then just decided just to do evergreen instead for uncertainty?
(10:01) Do you help just the people who already have a course to be able to scale it, or do you also help them create a course, come up with a course?
(10:58) And is it just coaches and course creators? Who's your niche that you work with?
(13:56) You mentioned some prices, but what have you guys found to be a good price range for the lower and upper levels of the?
(15:09) How do you get in front of your ideal?
(18:53) What are some big goals that you're looking to achieve in the next year?
(21:40) What is the best advice you have ever received?
(25:49) What's the best advice you've ever given?
(29:07) Is there something that we haven't talked about, though, that you would like to?
(31:31) Where can we go to learn more about you and what you do?
Caitlin Bacher
caitlinbacher.com
Virginia Purnell
Funnel & Visibility Specialist
Distinct Digital Marketing
(833) 762-5336
virginia@distinctdigitalmarketing.com
