Episode Notes:
- Guest Introduction: Mark Lumpkin, founder of STR Cribs and avid traveler with a focus on transforming Airbnbs into premier guest destinations.
- Journey into STRs: Mark shares how his travels and dislike for traditional hotels inspired him to enter the short-term rental industry.
- Unique Experiences: STR Cribs focuses on high-end, resort-style properties that offer unique stays, setting themselves apart in an increasingly competitive market.
- Organic Marketing Strategy: Mark’s team avoids traditional advertising and uses organic growth methods, including partnerships, educational content, and social media engagement.
- Ideal Clients: STR Cribs works with clients interested in distinctive properties, focusing on high-ROI projects.
- Challenges & Goals: Mark discusses their goals for expanding STR Cribs’ unique project offerings and maintaining quality through company growth.
- Hospitality Wisdom: Mark shares advice on client engagement, handling guest needs, and creating a true work-life integration.
Key Questions
(01:05) All right, so you travel a lot. You don't like hotels. How did you get to where you are today with this whole entrepreneurial journey?
(02:13) I'm sure you've been at this for a few years. And Airbnbs are more, would you say they're more popular now than what they were when you first got started, correct?
(04:07) Does it work really well, too, for even remote locations in a pretty sweet house?
(04:47) Do you teach them the marketing aspect for it, too?
(05:31) All right, let's back up a little bit. So who is your ideal client?
(06:02) How would you get in front of those people?
(08:10) What social media channels are you on?
(09:42) Let's say I'm a new Client, I'm coming into your world. I've signed up. Is there some common mistakes, misconceptions that newcomers like me tend to have when we start with you?
(12:08) What are some big goals that you guys have or that you have in the next year or two?
(13:24) When you say portfolio, is that, let's say, you guys personally, your company personally, or you collectively through those that you teach the process with as well?
(13:48) What do you feel is the number one roadblock that stops you from reaching those goals?
(14:22) With the people, like with your coaching side, let's say, your teaching side, you have people that teach those classes, right?
(15:23) Do you guys have any plans on expanding outside of the US, or is it there Is that just another barrel of worms?
(16:03) Are you everywhere in the States, or is it just those certain areas?
(16:38) What is the best advice that you have ever received?
(17:36) What's the best advice you've ever given?
(19:06) You talked about LinkedIn and organic reach, right? Do you reach out to people then and start conversations and stuff like that?
(21:24) I just got this property and I'm going to come to you. Is there a certain criteria that I need to meet in order to be a good fit for working with you? Or does my property need to have certain criteria to work with you?
(24:48) You travel around a lot for your job, for work, but you also have a family. So how do you make that work?
(26:41) Have you been able to find or do you find it hard to have the work-life balance aspect?
(30:40) Where can we go to learn more about you and what you do?
Mark Lumpkin
https://www.linkedin.com/in/mark-lumpkin-84b173142/
Virginia Purnell
Funnel & Visibility Specialist
Distinct Digital Marketing
(833) 762-5336
virginia@distinctdigitalmarketing.com
