Henry DeVries is a business book ghostwriter and the publisher at Indie Books International, the author of 20 marketing books, and a senior staff writer with the California Business Journal. Over the last 15 years he has ghostwritten, co-authored, edited, and published more than 200 business books, including his international bestseller from McGraw Hill, How to Close a Deal Like Warren Buffett. He also trains business leaders on how to persuade with a story.
Key Discussion Themes:
• Why 85% of Henry's business comes from referrals, and what he stopped chasing to get there
• The top of the magnificent seven: small-scale seminars, how-to speeches, a weekly newsletter with 2,500 subscribers
• Generosity as a business development strategy, and why being interesting to less people works better than being interesting to everyone
• How to get a quality business book done in 90 days, plus the perfection, belief, and comparison traps that stall authors
• Building a business that runs without you, from the E-Myth lesson to 36 monographs to bringing partners into a family business
Listener Takeaway:
Give the helpful information away generously and charge for the specifics, and be willing to serve a narrower group than feels comfortable. Then build the people and the systems so the work keeps running when you step back, which is what turns a busy practice into something that lasts.
Connect with Henry:
Website: https://www.indiebooksintl.com
Persuade With a Story: https://www.persuadewithastory.com
LinkedIn: http://www.linkedin.com/in/henryjdevries
Muck Rack: https://muckrack.com/henry-devries
Email: henry@indiebooksinternational.com
Listener Offer from Henry:
Henry is comping Entrepreneur Conundrum listeners into his book kickoff class, normally $365, which walks through the seven questions to answer before you write or promote a book. He is also offering a free half-hour strategy call, no selling. Email him and mention this show.
About the Host:
Entrepreneur Conundrum is hosted by Virginia Purnell - founder of Distinct Digital Marketing, where she builds human-driven AI systems that help business owners get their time back (and get seen). New episodes every Monday.
Work with Virginia: https://www.distinctdigitalmarketing.com
LinkedIn: https://www.linkedin.com/in/virginiapurnell
Listen to the Full Episode:
https://entrepreneurconundrum.com/henrydevries
