Episode Notes
- Guest: Siew Ting Foo, author of Building Brands with Soul
- 25+ years as a global marketing leader (HP, Unilever, Diageo, etc.)
- What “brands with soul” means and how it creates emotional impact
- Coaching the next generation of “Leaders with Soul”
- Consulting, board directorship, and thought leadership
- Embracing AI and empowering teams through “AI Fridays”
- Overcoming imposter syndrome and experimenting with purpose
- 6 traits of soul-led leadership: authenticity, empathy, disruption, etc.
- Book, podcast, and ways to connect: soulforprofit.org
🎧 Listen now: https://entrepreneurconundrum.com/SiewTingFoo
Key Questions
(01:14) How did you get to where you are today?
(02:11) So when you say that you help brands market with soul or build businesses of brands with soul, what does that mean to you?
(04:34) Who do you work with these days? Who's your ideal client?
(05:58) Are you doing anything on social media to help get the awareness out there?
(07:02) What channels of social media are you using?
(07:34) What are some big goals that you're looking to achieve in the next year or two?
(08:35) What do you feel is your number one roadblock for achieving that?
(09:23) Can you talk to us a little bit about how, or that purpose and profit can actually exist together in a marketing strategy?
(10:30) What do you feel it takes to build high-performing teams by humanizing the brand and business?
(12:38) I guess that leads into how to lead with Soul for business and the brands. Is it anything else, collaborator?
(15:02) What's the best advice that you have ever received?
(15:45) What's the best advice you've ever given?
(16:02) Can you give an example?
(17:18) Is there anything that we haven't covered that you would like to talk about?
(17:54) And what's your website?
Siew Ting Foo
www.linkedin.com/in/siewtingfoo
instagram - siewtingx
Virginia Purnell
Funnel & Visibility Specialist
Distinct Digital Marketing
(833) 762-5336
virginia@distinctdigitalmarketing.com
