Brand Expression: Crafting Identity and Standing Out in the Market with Maureen Mwangi

Brand Expression: Crafting Identity and Standing Out in the Market with Maureen Mwangi

01 Apr, 2024

Key Questions:

(01:06) How did you get on this journey and get to where you are today?

(03:50) Who is your ideal avatar or client?

(05:21) How do you get in front of them?

(06:33) Do you do many lives on social media?

(07:51) Is there a common misunderstanding or mistake that a lot of your clients tend to have when they first come in to start working with you?

(09:28) Do you mind sharing a tip on how to overcome that part?

(13:25) How would that goal change your business?

(15:28) What's the advice that you have ever been given?

(17:21) What's the best advice you've ever given?

(19:12) I forgot to ask: so Reaching those goals that we talked about, what do you feel is the number one roadblock from getting you there?

(22:06) Is there something that we haven't talked about yet that you would like to touch on?

(22:43) Just let that sit for a minute. Where can we go to learn more about you and what you do?


Show Notes


  • Virginia Purnell welcomes listeners to the Entrepreneur Conundrum podcast and introduces Maureen Mwangi, a renowned brand growth expert.
  • Maureen's expertise lies in helping product-based entrepreneurs scale their brands with scientific precision.

Interview Highlights:

  1. Maureen's Entrepreneurial Journey:
    • Growing up in an entrepreneurial family in Kenya, Maureen was exposed to business from a young age.
    • Her parents' struggles in scaling their business inspired her to pursue education in finance and marketing analytics.
    • With a desire to help small brands overcome challenges, Maureen founded her own consulting company.
  2. Ideal Client Avatar:
    • Maureen's ideal client is an e-commerce entrepreneur passionate about building a brand rather than just making money.
    • She emphasizes the importance of brand expression and connecting with a specific audience to stand out in the market.
  3. Marketing Strategies:
    • Initially relying on paid ads, Maureen later shifted to organic marketing strategies such as networking events, conferences, social media, and her podcast.
    • She highlights the effectiveness of organic methods in building lasting connections with her audience.
  4. Overcoming Challenges:
    • A common misunderstanding among Maureen's clients is prioritizing marketing over branding.
    • She emphasizes the significance of defining a brand's unique value proposition and connecting with consumers on a deeper level.
  5. Goals and Roadblocks:
    • Maureen aims to serve an additional 100 clients and become a keynote speaker in the next few years.
    • She identifies the challenge of staying focused amidst distractions and negative self-talk as potential roadblocks to achieving her goals.
  6. Advice:
    • Maureen shares valuable advice she received about not abandoning entrepreneurial pursuits for temporary comfort.
    • She encourages individuals to embrace their unique stories and data to build compelling brands.


  • Virginia Purnell concludes the episode by thanking Maureen for sharing her insights and encourages listeners to connect with her through her podcast and Instagram.


Maureen Mwangi


Virginia Purnell

Funnel & Visibility Specialist

Distinct Digital Marketing

(833) 762-5336


Virginia Purnell

Virginia lives in Northern Alberta on a small farm with her husband and three children. Virginia is a master funnel builder having been certified as an FG Society Master Marketer, Funnelytics, and ClickFunnels Certified Partner. She uses that knowledge to help businesses with their online presence, visibility, and sales.