April Martini and Anne Candido are the co-founders of ForthRight People, a leadership performance company focused on building high-performing leaders from the inside out, and co-authors of The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things. With more than 45 years of combined experience, they have lived the realities of the struggling middle and coached hundreds of leaders through career inflection points.
Key Discussion Themes:
• Why you cannot build yourself like a product, and what to do instead
• The personal brand framework: characteristics, appearance, behaviors and actions
• How a leader who is a moving target erodes team trust without meaning to
• Triggers, and what happens to a team when a leader will not name them
• Personal brand as the foundation for strategic action planning
Listener Takeaway:
Your personal brand is not something you manufacture, it is what is already there. Get honest about your characteristics and your triggers, manage how you show up on purpose, and your team stops guessing which version of you they are getting today.
Connect with April and Anne:
Website: https://forthright-people.com
Facebook: https://www.facebook.com/forthrightpeople.marketingagency
Instagram: https://www.instagram.com/forthrightpeople/
Anne on LinkedIn: https://www.linkedin.com/in/anne-candido-5156929/
Book: The Power of Your Personal Brand, on Amazon and through forthright-people.com, with a free accompanying workbook on the site
Podcast: Strategic Counsel by ForthRight Business
About the Host:
Entrepreneur Conundrum is hosted by Virginia Purnell, founder of Distinct Digital Marketing, where she builds human-driven AI systems that help business owners get their time back (and get seen). New episodes every Monday.
Work with Virginia: https://www.distinctdigitalmarketing.com
LinkedIn: https://www.linkedin.com/in/virginiapurnell
Listen to the Full Episode:
https://entrepreneurconundrum.com/anneandapril
